According to a survey on the global popularity of South Korean beauty products in 2023, 24.1 percent of respondents stated that Korean beauty products were popular among the general public. Another 24.6 percent answered that K-beauty was widely popular with related goods promoted in their country. In the same survey, Korean beauty products were found to be the most popular in India and the UAE.
*This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.
Original question: "How popular do you think is Korean beauty in your country at the moment?"
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products (K-beauty) worldwide in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products (K-beauty) worldwide in 2023." Chart. April 2, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products (K-beauty) worldwide in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products (K-beauty) Worldwide in 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products (K-beauty) worldwide in 2023 Statista, https://www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/ (last visited August 24, 2024)
Popularity of South Korean beauty products (K-beauty) worldwide in 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/